2011 and 2013 broadcasts of the movie were marked by "Balse" or "BALS" Festivals, in which fans broke Twitter's Tweets-per-second records (33,388, then 143,199)
On January 5th, Japanese social media was pretty quiet about Hayao Miyazaki's 75th birthay. It seemed like folks were keeping their powder dry for what was coming on. On January 15th, Nippon Television Network marked 30th anniversary of Studio Ghibli's first movie with a broadcast of the movie Castle in the Sky (August 2, 1986), followed by the studio's fourth, Kiki's Delivery Service (July 29, 1989) the next week. This meant it was time for another Balse festival.
2011 and 2013 broadcasts of the movie were marked by "Balse" or "BALS" Festivals, in which fans broke Twitter's Tweets-per-second records (33,388, then 143,199) by joining leads Sheeta and Pazu as they cast the pivotal spell. Studio Ghibli co-founder/producer Toshio Suzuki recently revealed that Miyazaki wasn't aware of the phenomenon.
This time, there wa's a BALS Button online.
This year's managed an impressive, but not record breaking 345,000 Tweets a minutes, with 55,000 Tweets a second at its spell-casting peak.
（とりあえず生き残ったでしょうか？）— TwitterJP (@TwitterJP) January 15, 2016
落ちた……(´；ω；`)— 虚構新聞社社主ＵＫ (@Kyoko_UK) January 15, 2016
oh...yeah... pic.twitter.com/BxpcQXfIQo— 亜ぜら (@a_ze_ra_O) January 15, 2016
あった、これだ…うろ覚えのラピュタ… pic.twitter.com/iMyBEOEXCM— さかき＠妖精漫画社 (@sakaki_fff) January 15, 2016
シーーーターー！！！！ pic.twitter.com/fGKku9vrLY— ぽにお (@nishiponi) January 15, 2016
やさしい巨兵とルフィとチョッパー pic.twitter.com/stul00BXDI— ぽにお (@nishiponi) January 15, 2016
バルス！！！！ pic.twitter.com/EYko9IGi3h— ぽにお (@nishiponi) January 15, 2016
There's a superstition that when a Ghibli movie is broadcast the same day as the US government releases its job numbers, the labor report will be weak. However, fortunately, US numbers come up a week ahead of the double billing.