Kayako and Toshio - the pale-skinned, vengeful yurei from the Ju-On and The Grudge horror films - are using Instagram to show the public a side of their daily lives that few have witnessed in a humorous promotional campaign leading up to the Japanese theatrical release of Sadako vs. Kayako.

 

あ゛あ゛あ゛あ゛あ゛（にんじんきらい） #あ゛あ゛あ゛あ゛あ゛ #ニャー　#さだかや

A photo posted by 伽椰子と俊雄のほのぼの親子日記 (@kayakowithtoshio) onMar 24, 2016 at 3:40am PDT

Translation: A-a-a-a-a. ("I hate carrots!")

The Instagram account (available here), entitled "Kayako and Toshio's Heart-Warming Parent-Child Diary", features photos of ghost-mother and ghost-child engaged in all manner of ordinary activities, such as cooking, cleaning, and visiting the park.

 

あ゛あ゛あ゛あ゛あ゛（新学期早々…） #遅刻常習犯　#あ゛あ゛あ゛あ゛あ゛ #ニャー　#さだかや

A photo posted by 伽椰子と俊雄のほのぼの親子日記 (@kayakowithtoshio) onApr 10, 2016 at 7:39pm PDT

Translation: A-a-a-a-a. ("New school term's starting soon!")

Of course, the recurring gag is that all of the photos are tagged with あ゛あ゛あ゛あ゛あ゛, representing the horrifying croaking noise that Kayako makes in the Ju-On and The Grudge films.

 

あ゛あ゛あ゛あ゛あ゛ （インスタ始めました♥） #あ゛あ゛あ゛あ゛あ゛ #ニャー　#さだかや　#世紀の対決 #決戦は6月18日　#負けないぞ♥ #公園　#ブランコ #楽しいな

A photo posted by 伽椰子と俊雄のほのぼの親子日記 (@kayakowithtoshio) onFeb 25, 2016 at 7:00pm PST

Translation: A-a-a-a-a. ("We started an Instagram. ♥")

Sadako vs. Kayako hits Japanese theaters on June 18, 2016.

Source: Net Lab

Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.