Witness the Softer Side of "The Grudge" via Instagram Promotion

"Kayako and Toshio's Heart-Warming Parent-Child Diary" leads into release of "Sadako vs. Kayako"

Kayako and Toshio - the pale-skinned, vengeful yurei from the Ju-On and The Grudge horror films - are using Instagram to show the public a side of their daily lives that few have witnessed in a humorous promotional campaign leading up to the Japanese theatrical release of Sadako vs. Kayako.



あ゛あ゛あ゛あ゛あ゛(にんじんきらい) #あ゛あ゛あ゛あ゛あ゛ #ニャー #さだかや

A photo posted by 伽椰子と俊雄のほのぼの親子日記 (@kayakowithtoshio) onMar 24, 2016 at 3:40am PDT


Translation: A-a-a-a-a. ("I hate carrots!")


The Instagram account (available here), entitled "Kayako and Toshio's Heart-Warming Parent-Child Diary", features photos of ghost-mother and ghost-child engaged in all manner of ordinary activities, such as cooking, cleaning, and visiting the park.



あ゛あ゛あ゛あ゛あ゛(新学期早々…) #遅刻常習犯 #あ゛あ゛あ゛あ゛あ゛ #ニャー #さだかや

A photo posted by 伽椰子と俊雄のほのぼの親子日記 (@kayakowithtoshio) onApr 10, 2016 at 7:39pm PDT


Translation: A-a-a-a-a. ("New school term's starting soon!")


Of course, the recurring gag is that all of the photos are tagged with あ゛あ゛あ゛あ゛あ゛, representing the horrifying croaking noise that Kayako makes in the Ju-On and The Grudge films.



Translation: A-a-a-a-a. ("We started an Instagram. ♥")


Sadako vs. Kayako hits Japanese theaters on June 18, 2016.


Source: Net Lab


Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.

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