The release of Sadako vs. Kayako is just around the corner, and the monster mash-up horror movie is teaming up with Sanrio's Hello Kitty characters for a creepy-cute promotional campaign.
The campaign features Kitty and her twin sister Mimmy dressed as Sadako and Kayako, respectively. The duo will appear on promotional artwork and character goods such as towels, clear file posters, stationery, pens, tote bags, and key chains. This marks the 3rd time Kitty has cosplayed as Sadako; she also dressed up for Sadako 3D (2012) and Sadako 3D 2 (2013).
Sadako vs. Kayako hits theaters in Japan on June 18, 2016.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.