Promotional campaign includes new artwork by concept artist Mine Yoshizaki and director Tatsuki
The sleeper-hit anime Kemono Friends and the Japan Racing Association are galloping into a new promotional campaign collaboration that features new artwork by Kemono Friends concept artist Mine Yoshizaki (Sgt. Frog) and Kemono Friends director Tatsuki.
The "Uma no Friends" collaboration is hosted on JRA's Umabi platform, a website designed to introduce new customers to the concepts of horse racing. The collaboration includes new character designs by Yoshizaki for three thoroughbred horse breeds - "Chestnut", "Brown", and "White" - as well as a quiz hosted by Reticulated Giraffe and miscellaneous horse trivia.
Kemono Friends director Tatsuki is also getting in on the action with an educational video (like the interstitials used in the show) and artwork of White meeting her real life counterpart.
More installments are planned for the "Uma no Friends" collaboration, including a series of downloadable wallpapers, so it's fair to say that the JRA will continue horsing around for some time.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.