New subdued running shoe collection slated for launch in Japan and China this week
New Balance is best known for being the running shoe popular with suburban dads, the elderly and streetwear fans. The aforementioned is also most likely why the brand chose to launch a line of Evangelion-inspired running shoes with a much more subdued color palette than expected for an Evangelion collaboration.
The sneakers based on the Fresh Foam Cruz running shoe will also come in special Evangelion branded packaging, where the sneakers will come packed in a white zip up bag with both New Balance and Eva branding along the front as seen below.
The Evangelion x New Balance Fresh Foam Cruz collaboration sneakers are set to launch in China and Japan on Saturday, September 9 for ¥659 Chinese yuan, ¥10,867 yen, or around $100 USD at current exchange rates.