"Bakutsuri Bar Hunter" mixed media project lets you become a barcode master
Have you ever wanted to take to the digital seas and catch grocery-inspired monsters with barcode scanning? Shut up, of course you have.
Bandai, Toei, and Shogakukan are joining forces to bring us Bakutsuri Bar Hunter, a mixed media project whose linchpin is an augmented reality fishing game. But the big game you're catching are digital monsters scanner from real-world barcodes and inspired by the products on which they appear.
According to the "story" of the project, monsters called Bar Souls swim in a digital space called the Bar Code Sea. Scan a code from the back of a product, and a la Pokémon GO, a monster will appear in your view for the catching.
In case you're a little confused by the concept, their first PV lays it out a bit better. Snap the "Bar Rod" onto your 3DS and start scanning. When you see a critter, you reel it in using the reel on the side, just like a traditional fishing game.
The line will apparently also offer upgraded rods in future, as well as QR sticks that let you upgrade your Bar Souls.
A manga will also be premiering in CoroCoro Comic. CoroCoro runs both classic children's manga and tie-ins, and their Pokémon tie-in manga is a large part of what made the franchise successful in Japan. At present, they are also running Yokai Watch and Puzzle & Dragons, among others.
Bakutsuri Bar Hunter goes on sale March 17, with the tie-in manga starting its CoroCoro Comic run in the April issue (hitting newsstands in March).
Source: Anime! Anime!
Kara Dennison is responsible for multiple webcomics, blogs and runs interviews for (Re)Generation Who and PotterVerse, and is half the creative team behind the OEL light novel series Owl's Flower. She blogs at karadennison.com and tweets @RubyCosmos. Her latest stories can be found in Whoblique Strategies.