"Heaven's Feel" Hype Begins with New Key Visual, Collaboration

"Fate/stay night" Servants are looking stylish in new art


Animation company Ufotable teased surprises for this weekend's Machi Asobi, the citywide anime convention celebrating its 20th event this year. The event is barely underway, and they've already launched their first surprises: a new key visual for Fate/stay night [Heaven's Feel] ii.lost butterfly, and teaser images for an upcoming collaboration.



The new key visual was unveiled live at the event, and features Shirou Emiya and Sakura Matou looking up into the sky together.



In addition, Ufotable unveiled banners for an upcoming collab to correspond with the film. The banners reveal a crossover with Journal Standard, a popular fashion line offering modern streetwear for men and women. Machi Asobi attendees were treated to brand new art of Saber, Lancer, and Sakura Matou dressed up in comfy, fashionable new outfits.



Ufotable and Journal Standard have revealed that the upcoming apparel line will be accompanied by limited-edition merchandise featuring the new art. The dates for the collaboration have yet to be announced, but it's expected to run concurrent with the release of Fate/stay night [Heaven's Feel] ii.lost butterfly.

Machi Asobi continues to run this weekend in Tokushima.


>> Journal Standard Website

>> Watch Fate/stay night on Crunchyroll

Source: Otakomu.jp




Kara Dennison is responsible for multiple webcomics, and is half the creative team behind the OEL light novel series Owl's Flower. She blogs at karadennison.com and tweets @RubyCosmos. Her work can currently be read in Stranger Tales of the City from Obverse Books.

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