Heart Hits the Gym for "Fist of the North Star" x RIZAP Campaign

Tetsuo Hara reimagines classic character for new ad


Ever wondered what massive brawler Heart would look like after some personal coaching and an altered meal plan? It's not something we ever expected to see -- but Fist of the North Star creator has teamed up with RIZAP to make it happen.


RIZAP is a health and fitness company offering one-on-one training and meal plans for (apparently) transformative results. As part of a limited-time campaign to explain how our bodies work and how to keep them in top shape, they've teamed up with Hara to create a massive mural of comic panels based on his beloved series.


But first, RIZAP asked Hara to reimagine the explosively powerful henchman after a membership with them. The "Before" and "After" pictures are, well, really something:



From now until May 20, Shinjuku's Metro Promenade will be decorated with this and more art advertising RIZAP's services.



>> Watch Fist of the Blue Sky: Regenesis on Crunchyroll

Source: Narinari.com




Kara Dennison is responsible for multiple webcomics, and is half the creative team behind the OEL light novel series Owl's Flower. She blogs at karadennison.com and tweets @RubyCosmos. Her work can currently be read in Stranger Tales of the City from Obverse Books.

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