Sword Art Online characters go casual for Akihabara Electric Town gift campaign
The cast of Sword Art Online: Alicization is putting down their weapons and picking up their shopping bags for a holiday collaboration with Akihabara Electric Town.
New art of the characters will be spread around Akiba for the occasion, as will smaller versions that shoppers can take home. Postcards featuring the new key art and screencaps from the series will be available for 500 yen at participating shops; some will also be distributing posters and large panels.
Local mascot Akibear also makes an appearance, both in details on the key visuals and as a raffle prize at shops in the area. Akibear will also be getting a set of exclusive LINE stickers, and appearing with the cast on downloadable wallpapers.
The event will run from November 23-December 25.
Source: Anime! Anime!
Kara Dennison is a writer, editor, and interviewer with bylines at VRV, Sartorial Geek by Jordandene, We Are Cult, and many more. She is also the co-founder of Altrix Books and co-creator of the OEL light novel series Owl's Flower. Kara blogs at karadennison.com and tweets @RubyCosmos.