90s Shoujo Meets Fashion in Neighborhood Story Clothing Line

Fashion brand jouetie teams up with Nana creator for vintage style


Fans of Nana creator Ai Yazawa's fashion-foward shoujo manga Neighborhood Story may want to clear some space in their closets. The series, which inspired looks for girls in Japan during its original run, is now the focus of a new clothing line!


Released by fashion brand jouetie, the line is being over seen by twin performing unit AMIAYA. The pair credit Neighborhood Story as their personal style bible in their early years, so the new clothing line is a dream collaboration for them.


The separates will incorporate elements of Japanese street style with a "girly" look and color palette, along with imagery from and inspired by the original manga. The mix and match separates include shrits, hoodies, and pullovers, some emblazoned with Neighborhood Story protagonist Mikako's personal brand name, HAPPY BERRY.



The line will go on sale February first at jouetie and associated stores.


>> jouetie Official Website

Source: Anime! Anime!




Kara Dennison is a writer, editor, and interviewer with bylines at VRVWe Are Cult, and many more. She is also the co-founder of Altrix Books and co-creator of the OEL light novel series Owl's Flower. Kara blogs at karadennison.com and tweets @RubyCosmos.

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