Gundam x Hello Kitty War Rages on with New Shirt Line

Loveless creates collaboration pop-up shop featuring both anniversary properties


Mobile Suit Gundam and Hello Kitty have been facing off all year to celebrate their respective anniversaries—40th and 45th, respectively. The two series have gone toe-to-toe with live events, concerts, commercials, and goods. The latest clash of the titans is thanks to fashion shop Loveless.


The store is rolling out shirts, bags, and hats crossing over the imagery of the two series, headlined by a pair of hoodies recreating a classic Char Aznable moment:



You can also decide who's in the cockpit with a duo of Amuro-themed shirts:



There will be a wide variety of other goods to choose from, including patterned shirts and tote bags:



Items will be sold at Loveless and Guild Prime shops across Japan, and in the Loveless online store, starting November 22.


>> Loveless: Gundam x Hello Kitty Pop-Up Shop

Source: Anime! Anime!





Kara Dennison is the co-founder of Altrix Books and co-creator of OEL light novel series Owl's Flower, with writing credits across the Internet. She blogs at and tweets @RubyCosmos. Her latest book, Vanishing Tales of the City, is now available for pre-order.

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