One, Riko, Three! Riko Sakurauchi from Love Live! Sunshine!! Collaborates with 7/11 Japan’s New Fluffy Sandwich Range

Riko from Aqours is no idiot sandwich in this cute CM

Riko Sakurauchi x 7/11 Japan


Out of all the anime commercials coming out this week, this one featuring Riko Sakurauchi from Love Live! Sunshine!! came straight out of left field. The collaborating is made to promote 7/11 Japan’s new Fluffy Sandwich Range that can be heated up for wintertime. If you buy an item from the full range – which includes cold food as well – you’ll get one of six Riko themed receipts.


Just watch the video and enjoy:



The adorable video above uses Japanese wordplay to make the best of puns. The first part of each of the jokes uses the Japanese counter of “ko” to count the sandwiches, going from “ikko” (one sandwich), to “niko” (two sandwichs), to “sanko” (three sandwichs). They then swap out “niko” for “Riko” and “sanko” for “sando”, a shortened form of the full Japanese name. Why they didn’t just get Nico from the original Love Live! Series, I don’t know.


Riko Sakurauchi x 7/11 Japan


The next joke uses “Santa” in the place of “sando”, which both makes sense for the season and for our eyes seeing Riko is such an adorable outfit.


Riko Sakurauchi x 7/11 Japan 

After that, the whole video goes a bit off the sleigh, bringing in the fallen angel Yoshiko (which can sound like Riko if you stretch it enough) and then an Erlenmeyer flask…   The Japanese name is “Sankaku Furasuko” (triangle flask).


Riko Sakurauchi x 7/11 Japan


And finally, inserted as the last “san” object is the Southern Cross, a constellation usually seen from, and associated with, Australia.


Riko Sakurauchi x 7/11 Japan


The Riko Sakurauchi campaign is currently active until December 22. You can watch Love Live! Sunshine!! on Crunchyroll.


Source: Love Live! On Twitter


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Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs the YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza and posts photos of his travels on Instagram

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