"Demon Slayer: Kimetsu no Yaiba" color pages and clear file bookmark inspire unprecedented demand
Demon Slayer: Kimetsu no Yaiba continues to be a publishing juggernaut in Japan, proving so popular that the latest issue of Shueisha's Weekly Shonen Jump magazine (in which Demon Slayer is serialized) is being sold at Animate's Akihabara location via lottery style drawing, a move that is largely unprecedented in the history of weekly manga magazines.
In order to acquire a copy of the Volume 11 of the 2020 print run of Weekly Shonen Jump, which celebrates 4 years and 40 million copies of Demon Slayer: Kimetsu no Yaiba with color pages and a limited supply of clear file bookmarks, customers are instructed to line up at 9:30am on February 10, 2020, and to follow instructions to participate in the drawing, with sales ultimately being limited to 1 copy per lottery winner.
Whether the demand for the latest issue will result in similar drawings in other Animate locations and from other anime and manga vendors is currently unknown, but judging from the red-hot popularity of Demon Slayer: Kimetsu no Yaiba as well as the limited edition bonus goodies, it's likely to be a big seller.
Source: Hachima Kikō
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