Nescafe Brings Hong Kong to Life in New Anime Commercial from Hungry Days Director

Production houses FILMONY and CoMix Wave Films come together to showcase the beauty of Hong Kong

Nescafe anime commercial


Summer means it's time for the cold coffee cans and drinks to come out and quench our thirst. Nescafe, on June 5, launched a new commercial to advertise their summer drinks (and the Asia Miles frequent flyers program) using the beautiful backdrop of Hong Kong with the talents of staff from anime studios FILMONY (Pokémon: Twilight Wings) and CoMix Wave Films (Weathering with You). Note that the below version is in Chinese, a Japanese version will be released later.



The commercial came from the hard work of director Yusuke Takase (One Piece Hungry Days CM's), animation director Yojiro Aari (Pokémon: Twilight Wings episode 2, Penguin Highway), and background art director Tasuku Watanabe (Your Name.) with character designs from Yusuke Takase and Nanaue, concept art from Mizutamari Higashi (Pokémon: Twilight Wings), and the color design from Misato Aida (Mary and The Witch's Flower).


The director of photography for the Nescafe CM was Masao Shimizu (Karakuri Circus), and the music was written by Shinya Kiyozuka (Konodori TV drama). The animation was produced at FILMONY with the backgrounds produced at CoMix Wave Films, and the CG at Samurai Pictures.



Animation director Yojiro Aari tweeted about his involvement in the CM, announcing that the Japanese version will be coming out soon and spoke about Hong Kong, saying "Hong Kong is in a difficult situation, but I hope that the best is yet to come for the city." 


Source: Yojiro Aari on Twitter


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Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram

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