Re-broadcasts of the TV anime series helped sell ad spots for the Japanese TV channel
During the Kansai TV 3rd quarterly earnings call on January 26, the president of the TV station reported that Demon Slayer: Kimetsu no Yaiba helped sell more sponsorships during rebroadcasts in late October onwards, bringing the company back from a loss to a profit. Demon Slayer was re-aired on TV across Japan, including Fuji TV in the east and Kansai TV in the west, and recorded incredibly high viewership for 8 weeks in both areas.
Kansai TV had been in a slump in the first two quarters of the 2020 financial year, posting operating losses for those six months. But according to the president of Kansai TV, Demon Slayer, and "strong sales of our own programs in local spots" revenue was ahead of the same time period the year before, which was profitable. The president said that these figures have shown that "the value of television has been reaffirmed."
Demon Slayer was shown on Friday nights between 7 PM and 8 PM on the network from October 23. The series was only set to have a few specials shown, but due to the popularity of the first special, regular broadcasts were put on the schedule. These specials were to help promote the currently in theaters Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train. Not that it needed the promotion, having the best opening weekend in Japanese cinema history and eventually becoming the highest-grossing film in Japanese theaters ever.
There is nothing that Demon Slayer: Kimetsu no Yaiba can't make profitable.
Source: Mantan Web
Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram.