The first day numbers were higher than previously reported
Image via Demon Slayer on Twitter
The Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train keeps on rolling all the way to the bank, with the first three day numbers released for the highest-grossing anime film worldwide. Aniplex revealed in a press release last night that Mugen Train had sold a whopping 1,074,170 copies on its first three days of release (including the June 15 pre-order shipping day), making it one of the biggest home video releases in the modern era in Japan.
Oricon reported on June 16 that the Blu-ray limited edition and regular DVD edition were number one on the charts for the day, and had already broken the previous first-week sales record for 2021, overtaking Snow Man Asia Tour 2D.2D. Over the next few days, each release helped push the Mugen Train to over 1 million and likely solidifying it as the biggest release of the year.
The press release from Aniplex (with numbers from Oricon) broke down the sales of each version in the first three days, which is as follows:
Day 1 (June 15 - Pre-orders going out):
- Limited edition Blu-ray - 268,490 copies
- Regular edition Blu-ray - 201,895 copies
- Limited edition DVD - 115,499 copies
- Regular edition DVD - 218,195 copies
Total for the day - 804,079 copies
Day 2 (June 16 - Release day):
- Limited edition Blu-ray - 30,007 copies
- Regular edition Blu-ray - 50,881 copies
- Limited edition DVD - 20,751 copies
- Regular edition DVD - 71,507 copies
Total for the day - 173,146 copies
Day 3 (June 17):
- Limited edition Blu-ray - 12,549 copies
- Regular edition Blu-ray - 33,609 copies
- Limited edition DVD - 8,609 copies
- Regular edition DVD - 42,178 copies
Total for the day - 96,945 copies
Total for the first three days: 1,074,170 copies
Just some notes that the above totals may not include some online retailers, like the ufotable WEBSHOP, which saw the site break under the heavy load of people trying to get pre-orders and have since said that any orders going of Mugen Train will be shipped one to three weeks after purchase.
What is interesting between the first two days is the difference between the limited-edition Blu-ray and the regular edition DVD. It seems that the people who wanted the LE version of the release seemingly pre-ordered the film and had it shipped out, whilst many who went to physical stores on release day would have gotten the regular DVD edition, which is also the cheapest version.
Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train opened in Japanese cinemas on October 16 and had the best opening weekend in Japanese cinema history, becoming the highest-grossing film in Japanese theaters ever, the highest-grossing anime and Japanese film worldwide, and the highest-grossing film of 2020. You can read our review of the film here. In North America, Mugen Train made its stop in theaters on April 23 both dubbed and subbed formats, with a digital and streaming release of the film coming on June 22, becoming the first anime film to top the US box office since Pokémon: The First Movie in 1999.
The Ufotable-produced anime film continues to adapt the manga series by Koyoharu Gotouge, which saw a TV anime series adaptation in 2019. The Demon Slayer: Kimetsu no Yaiba TV anime series streamed on Crunchyroll as it aired. The second season of the TV anime series, subtitled "Entertainment District arc", will premiere sometime in 2021 on Japanese TV.
Source: Press Release
Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram.