The crowdfunding campaign collected 8,757,593 yen, 583 percent of its initial goal
Sanrio's rock band-themed character franchise SHOW BY ROCK!! has launched a special project for its 10th-anniversary, titled "Road to 2022!! Aim for the 10th-anniversary! SHOW BY ROCK!!! Five Big Projects!," and its first phase "A music video project with rockers for a new song!" includes two crowdfunding campaigns to produce new music videos.
The first one is for Mashumairesh!!'s new song "Trigger Rock" and it is the first live-action MV for both the franchises and the unit. The four cast members of the unit - Hikaru Tono (Howan), Yuko Natsuyoshi (Himeko Mashima), Misaki Watada (Delmin), and Aya Yamane (Ruhuyu) - have been practicing their instruments for over a year.
The crowdfunding campaign for the MV held from March 27 to may 21 successfully reached its goal of 1,500,000 yen (about 13,700 USD), and collected 8,757,593 yen (79,700 USD) in total, which was a huge 583 percent of its initial goal. Thanks to the huge success, the music video "Trigger Rock" is now streamed on the franchise's official YouTube channel. The CD single of the song with a bonus Blu-ray will be available on September 15, 2021.
"Trigger Rock" MV:
First press limited edition CD jacket:
【9月15日発売】Mashumairesh!!「トリガーロック」MVは公式YouTubeチャンネルにて公開中です‼️— SHOW BY ROCK!!アニメ公式 (@SB69A) (@SB69A) July 15, 2021
店舗特典も豪華です????https://t.co/gJNEwq6Rui#SB69 #ましゅましゅ pic.twitter.com/4Zk7mvPrzF
Mashumairesh!! cast members interview during the MV shooting:
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