Yesterday the official Shonen Jump Twitter account shared what would, in any other timeline, be an innocuous tease for an upcoming announcement. Thanks to the way it was worded, however, fans immediately assumed good ol' reliable SJ was about to do a heel turn and announce Luffy NFTs or something. 

It all started with this: 

And spiraled enough that SJ felt the need to reassure everyone with this:

Thankfully, the reality of it all ended up being blissfully mundane. The announcement that came out of all this was the opening of the official Shonen Jump Store, which is currently live with collections featuring One Piece, Bleach, and some general SJ goods. If you're a member, you should already have an email about a special discount.

Phew. It's just drip.

Source: Press release

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Joseph Luster is the Games and Web editor at Otaku USA Magazine. You can read his comics at subhumanzoids. Follow him on Twitter @Moldilox.