Anime Studio Sunrise Gets a New Name Under Restructuring, Becomes Bandai Namco Filmworks

The studio's new logo is just Bandai Namco's new corporate logo

Mobile Suit Gundam

Image via Amazon Prime Video


After nearly 50 years in the anime game, award-winning anime studio Sunrise, known for launching the Gundam franchise, Love Live! franchise, producing classics such as Cowboy Bebop, Code Geass, Gintama, and so many more, will be going under a restructuring within Bandai Namco and lose its iconic name, becoming Bandai Namco Filmworks as of April 1, 2022. The new company name comes with a new logo, which is just the new logo of Bandai Namco, as will all companies in the group will use the same logo going forward (seen below).


New Bandai Namco Logo


The restructuring comes as Sunrise consolidates itself into White Base, a brand new office building where the entire anime production company will be under the same roof for the first time ever. All the Sunrise studios (which will come under the new Bandai Namco Filmworks name), Bandai Namco Pictures, and Sunrise Beyond started the move into the Ogikubo studio in October 2021, with Sunrise Music, a subsidiary of the studio, scheduled to move in sometime in June 2022. 


What will be once known as Sunrise is merging with BANDAI NAMCO Rights Marketing, a division of Bandai Namco Arts who works on the video side of Bandai Namco Holdings to become Bandai Namco Filmworks. The "Sunrise" brand may continue past this date, but the company and all its assets will come under the new umbrella. Sunrise's Sunrise Music subsidiary will be merged with BANDAI NAMCO Live Creative and become Bandai Namco Music Live on April 1. 


Love Live! Superstar!!


Sunrise's current President and Representative Director Makoto Asanuma will continue in on the same role in Bandai Namco Filmworks with BANDAI NAMCO Arts president Satoshi Kono becoming the Vice President of the company and BANDAI NAMCO Rights Marketing current president Yoshitaka Tao will be the Managing Director of the new studio.


A spokesperson for Sunrise commented on the change, saying "The individuality of Sunrise, which we have refined over the past 40 years, shall continue to grow as one of our key brands. However, we also want to create a new distinctive identity with a different shade."


The new changes all come into effect on April 1, the same day that the Japanese business year starts and the previously announced date for the corporate changes in Bandai Namco.


Source: IT Media


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Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram

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