Lawson Celebrates Urusei Yatsura's Return with Collab and Confections

Special edition Takenoko no Sato biscuits feature Lum with candy-inspired horns

Urusei Yatsura ver. Takenoko no Sato

 

Everyone's excited about the new Urusei Yatsura anime, including Japanese convenience store chain Lawson! To celebrate the return of Lum, Ataru, and their many friends, the stores will be offering special-edition confections and goods themed around the Rumiko Takahashi classic.

 

Central to the collaboration are collaboration boxes of Takenoko no Sato, meiji's popular chocolate-dipped biscuit snacks. Two special box designs will be released for chocolate and chocolate-strawberry varieties, featuring the bamboo shoot shaped sweet in place of Lum's iconic horns:

 

Takenoko no Sato - chocolate

Takenoko no Sato - chocolate/strawberry

 

Each box also comes with one of four magnets with a takenoko-horned Lum:

 

Takenoko no Sato x Lum magnet

Takenoko no Sato x Lum magnet

Takenoko no Sato x Lum magnet

Takenoko no Sato x Lum magnet

 

RELATED: New Urusei Yatsura TV Anime Brings More Cast Members into Its All Star Lineup

 

Die-cut sticker sets, lunch totes, and acrylic stands will also be available, and participating stores will display art of Lum:

 

Urusei Yatsura x Lawson stickers

Urusei Yatsura x Lawson stickers

Urusei Yatsura x Lawson stickers

Urusei Yatsura x Lawson stickers

Urusei Yatsura x Lawson stickers

Urusei Yatsura x Lawson stickers

Urusei Yatsura x Lawson lunch tote

Urusei Yatsura x Lawson acrylic accessory holder

Urusei Yatsura x Lawson acrylic diorama

 

RELATED: Urusei Yatsura TV Anime Sprints into October with Premiere Date, Key Visual Release

 

Campaigns during the collaboration could earn you one of seven clear files, one of several bromides, and a Lum QUO card worth 10,000 yen:

 

Lum and Ataru bromide

Lum QUO card

 

The campaign kicks off at Lawson stores nationwide on October 4, in advance of the new anime—which hit the airwaves in Japan on October 13.

 

© Rumiko Takahashi, Shogakukan / "Urusei Yatsura" Animation Production Committee

 

Source: Anime! Anime!

 

 

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Kara Dennison is an author of fiction and non-fiction, avid tabletop gamer, and regular Otaku USA Magazine features writer. Follow her on Twitter @RubyCosmos, and read more at KaraDennison.com.

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