Team-up with "Non-no" magazine and BEAMS clothing label promotes new live-action movie
In anticipation of the upcoming release of the live-action Assassination Classroom movie to Japanese theaters, a new collaboration campaign crosses the tentacle-sporting Koro-sensei with aspects of the Japanese fashion industry.
In the first video, Irina Jelavić attempts to snipe Koro-sensei from a distance, but she becomes distracted when she notices him reading the latest issue of Non-no.
The second video also features Koro-sensei perusing an issue of Non-no, and it advertises the limited edition Assassination Classroom denim clutch bag by Japanese clothing designer BEAMS.
Non-no is a Japanese fashion magazine aimed at young ladies. It is published by Shueisha, who also publish Weekly Shonen Jump, in which the Assassination Classroom manga runs.
The live-action Assassination Classroom movie hits Japanese theaters on March 21, 2015.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.