Manhole covers featuring artwork of Water / Psychic Pokémon will decorate 16 cities in Kagawa
As part of an ongoing collaboration between Kagawa Prefecture and The Pokémon Company, everyone's favorite Water / Psychic Pokémon, Slowpoke (known as Yadon in Japan), will appear on 16 decorated manhole covers that will be installed in various municipalities throughout the prefecture beginning in September of 2019.
The pun-filled origins of the "Yadon Paradise" promotion go back to April Fool's Day of 2018, when The Pokémon Company started a tongue-in-cheek petition to rename "Udon Prefecture" - a local nickname for Kagawa Prefecture, which is known for its udon noodles - to "Yadon Prefecture". Kagawa Prefecture liked the idea, and a PR campaign was born.
The collaboration has since spawned numerous Slowpoke-themed events and products, such as the manhole covers, stamp ralleys, udon dishes, and character goods such as paperweights and coasters.
Copyright notice: (c)2019 Pokémon. (c)1995-2019 Nintendo / Creatures Inc. / GAME FREAK inc.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.