Fashion Dreams Sparkle in Smile at the Runway Anime TV Spot

New cast member and key visual revealed for upcoming adaptation based on manga by Kotoba Inoya

Protagonist Chiyuki Fujito goes all starry-eyed while her friend Ikuto Tsumura looks a little embarrassed in a scene from the upcoming Smile at the Runway TV anime.


A new key visual, a 30 second TV spot, and a new cast member have all been published for Smile at the Runway (known as Runway de Waratte in Japanese, and alternatively as Smile Down the Runway in English), an upcoming TV anime based on the manga by Kotoba Inoya about an unlikely pair who dream of making it big in the fashion industry.


A character visual of Hazime Yanagida, an ambitious fashion designer from the upcoming Smile at the Runway TV anime.


In Smile at the Runway, voice actor Junichi Suwabe plays Hazime Yanagida, and ambitious fashion designer who wants to take his self-named brand to Paris Fashion Week and to establish "HAZIME YANAGIDA" as a world-famous brand.



The original Runway de Waratte manga is serialized in Kodansha's Weekly Shōnen Magazine, and an English language version is also available from Kodansha Comics under the title Smile Down the Runway. Kodansha Comics describes the story of the series as follows:


Chiyuki Fujito has a dream: to become a Paris Collection model. The problem is, she’s too short to be a model, and everyone around her tells her so! But no matter what they say, she won’t give up. Her classmate, a poor student named Ikuto Tsumura, also has a dream: to become a fashion designer. One day Chiyuki tells him that it’s “probably impossible” for him, causing him to consider giving it up … ?! This is the story of two individuals wholeheartedly chasing after their dreams in spite of all the negativity that comes after them!


A new key visual for the upcoming Smile at the Runway TV anime, featuring the four main characters preparing for a fashion show.


The Smile at the Runway TV anime is directed by Nobuyoshi Nagayama and features animation production by Ezo'la. The series will broadcast as part of the "animeism" programming block on Mainchi Broadcast System / Tokyo Broadcasting System / BS-TBS beginning on January 10, 2020.




Comic Natalie

Official Smile at the Runway TV anime home page and Twitter feed (@runway_anime)


Hime poses for a Crunchyroll ad banner.



Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.

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