Weekly Shonen Jump's Physical Magazine Circulation Drops to Under 1.4 Million in Late 2021

It's the lowest amount since the early 70s

JUJUTSU KAISEN

 

The Japan Magazine Publishers Association (JMPA) released their circulation figures for physical copies of Japanese magazines on November 13, revealing that the downward readership trend for some of the biggest names in manga continues well into 2021, with Weekly Shonen Jump dipping to under 1.4 million copies in weekly circulation for the first time since the early 1970s.

 

Weekly Shonen Jump's 2021 circulation figures

Weekly Shonen Jump's 2021 circulation figures

 

Weekly Shonen Jump saw an average circulation of 1,422,766 copies per week in 2021 as a whole, with the July to September period dipping as low as an average of 1,371,818 copies per week in circulation. This is well below the and average of 1,559,000 copies per week in circulation in 2020. Though, this doesn't mean doom and gloom for the publisher, as the magazine is also released digitally weekly through Shueisha's Shonen Jump+ platform, as well as sold through digital retailers like Amazon, which is becoming a more popular option for readers in Japan–though these figures aren't as public as physical publishing numbers.

 

While the drop of readership isn't as pronounced as Weekly Shonen Jump, both Weekly Shonen Magazine and Weekly Shonen Sunday also saw physical readership dips in 2021, with Magazine falling to an average of 530,326 copies per week in circulation from 2020's 610,661 copies per week in circulation, and Sunday falling to an average of 198,542 copies per week in circulation from 2020's 227,979 copies per week in circulation, dipping under 200,000 for the first time in recorded history.

 

Weekly Shonen Magazine's 2021 circulation figures

Weekly Shonen Magazine's 2021 circulation figures


Weekly Shonen Sunday's 2021 circulation figures

Weekly Shonen Sunday's 2021 circulation figures

 

The manga industry as a whole was up last year, selling record physical collected volumes of manga series, though a major of those sales were Demon Slayer: Kimetsu no Yaiba with most of the profits collected going to Shueisha. 2021 should see a more diversified sales pool with Attack on Titan, Tokyo Revengers, and more gaining popularity over the past year–though we'll have to wait for Oricon to release those states to find out!

 

Source: JMPA via Myjitsu

 

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Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram.

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