Cuteness Overload in Sanrio Characters & Sailor Moon New Collaboration Visuals

Collaboration items will go on sale in the summer of 2022



To commemorate the 30th anniversary of the Pretty Guardian Sailor Moon manga series created by Naoko Takeuchi, Sanrio has announced a new collaboration project between its popular character brands, such as Hello Kitty, My Melody, and Pompompurin, and the characters from the Sailor Moon Eternal films.


This is the company's second collaboration with the Sailor Moon franchise, folloiwng the first one featuring My Melody in 2017 and 2018, which was held to celebrate teh Sailor Moon franchise's 25th anniversary. The press release writes, "The illustrations were created by Sanrio's designers with the hope of bringing 'dreams' and 'hope' to all fans of Pretty Guardian Sailor Moon and Sanrio Characters."


The collaboration visuals of the six Sailor Guardians paired with Hello Kitty, My Melody, Cinnamoroll, Kurumi, Marron Cream, and Pompomprin, all wearing matching costumes, have been revealed. Collaboration items featuring these visuals will go on sale in the summer of 2022.



Super Sailor Moon & Hello Kitty:



Super Sailor Chibi Moon & My Melody:



Super Sailor Mercury & Cinnamoroll:



Super Sailor Mars & Kuromi:



Super Sailor Jupiter & Marron Cream:



Super Sailor Venus & Pompompurin:






The Sailor Moon 30th anniversary project also includes:


  • Time-limited exhibition
  • Collaboration with Maison de FLEUR
  • Collaboration with ANNA SUI
  • Collaboration with Samantha Thavasa
  • Collaboration with Akagi Nyugyo's "Milcrea" ice candy
  • Collaboration with Citizen's popular watch brand "wicca"
  • Collaboration with PREMICO's "Traditional Japanese Crafts" brand
  • Collaboration with Uniqlo UT
  • VR movie "VR DREAM・FLIGHT"
  • Special frame stamp set



30th anniversary project PV:





Source: Sanrio press release


©2022 SANRIO CO., LTD.

©Naoko Takeuchi, PNP/"Sailor Moon Eternal The Movie" Production Committee


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