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Jewelpet (ジュエルペット Juerupetto?) is a toy line created in January 15, 2008 as a joint venture between Sanrio and the toy division of video game giant Sega.[1] The toy line was originally released on January 15, 2008, focusing on animals named after jewels, birthstones and minerals, who can use magic using their eyes. Due to the success of the franchise, Sanrio and Sega Toys have plans for an overseas expansion of the Jewelpet franchise, but it is currently unknown if this expansion plan includes the United States. The series has spawned various merchandise, as well as two anime series in Japan. Contents [hide] 1 Summary 2 Series terminology 2.1 The Jewelpets 2.2 Jewel Land 3 Media 3.1 Merchandise 3.2 Anime 3.3 Manga 3.4 Games 3.4.1 Jewelpet: Cute Magic Fantasy 3.4.2 Jewelpet: DS Magic Kirapi Kariin 3.4.3 Jewelpet: The Glittering Magical Jewel Box 3.4.4 Jewelpet: Let's play Together in the Room of Magic! 3.5 Events 4 Reception 5 References 6 External links [edit]Summary Similar to Webkinz, Jewelpet is a toy line that has internet connectivity capabilities using special passwords. Sega Toys collaborated with Sanrio to release the first line of of plush toys featuring the characters from the series in January 15, 2008. Each plush Jewelpet contains a password to access the Web-Gurumi website, a special site in which the customer "adopts" this pet in the virtual world, similar to Webkinz's Webkinz World website. Like Webkinz, if the user doesn't have the password, the user may not get access to the website. Accounts expire within one year, unless another Jewelpet toy is bought, and that animal added to the user account. These similarities stirred both Ganz and Sanrio/Sega Toys in a controversy due to the same concept on the toys. However, the three companies never give any comments about it. As of 2010, the Web-Gurumi website is now replaced by a newer site, Jewelpet Online. [edit]Series terminology [edit]The Jewelpets See also: List of all Jewelpets in Appearance The Jewelpets are 37 magical animals named after famous birthstones, minerals and jewels. They each have a different kind of sparkling jewel for their eyes, used for casting special magic called "Jewel Flash". According to the series, They were created by the Great Magicians long ago and live in a mystical place called Jewel Land, attending a school to learn more about magic and each of them were paired by their own human partners. The Jewelpet's Magic are divided into two sides: the normal magic and the forbidden dark magic. [edit]Jewel Land Jewel Land (ジュエルランド Jueru Rando?) is the homeworld of the Jewelpets and the great magicians. It is also a magical place where all Jewelpets study magic and be friends with their fellow humans and magicians. The whole place is filled with colored trees, magical gemstone bushes and crystals and the whole geography is composed to two islands: the main island and the uninhabited smaller one. Magic and Alchemy is the main education in Jewel Land. The notable places in Jewel Land is the Magic Academy, where all Jewelpets attend Magic Classes to study magic and alchemy, the Strawberry Cafe, a famous spot where Jewelpets get together for a snack and the Jewel Tower, on which the Four Great Witches of Jewel Land and Jewelina live. [edit]Media [edit]Merchandise As the series became popular in Japan, its merchandise extended to stationery, school supplies, bags, raincoats, umbrellas, lunch boxes and even toy replicas of the Jewel Stick and Jewel Pocketbook. A Trading Card Game spinoff was then released by Bushiroad, the creators of the Weiß Schwarz and Alice X Cross Trading Card Games. Both the starter set and booster packs were released on July 30, 2009.[2] [edit]Anime See also: Jewelpet (anime) An anime adaptation of the series, titled Jewelpet was produced by Studio Comet and premiered on April 5, 2009 on TV Osaka and TV Tokyo, replacing Onegai My Melody Kirara★ in its initial timeslot. The series also recently aired in Taiwan on YOYO TV, and premiered as part the Boing programming block on the Telecinco television network in Spain in April 2010.[3] A second series, titled Jewelpet Twinkle☆ (ジュエルペット てぃんくる☆ Juerupetto Tinkuru☆?) began airing on TV Tokyo on April 3, 2010 and will conclude on March 26, 2011. A third series titled Jewelpet Sunshine (ジュエルペット サンシャイン Juerupetto Sanshain?) is expected to premiere in April 2011. The character designs of the Jewelpets and the human characters were handled by Tomoko Miyakawa in the first series. Yukiko Ibe, character designer of Nanatsuiro Drops handles the human character designs for the second series while Mariko Fujita, character designer of Galaxy Angel handles the human character designs for the third series. [edit]Manga Two manga spinoffs were created, and are both serialized by Shogakukan. Each were published during the airing of the anime series. The first one was serialized in the Shōjo Magazine Pucchigumi with illustrations by Mako Morie in 2009. The first series ended in the same year. The second manga series was then serialized in the Shōjo Magazine Ciao in February 2010 with illustrations and story by Sayuri Tatsuyama under Sanrio and Sega Toys' permission.[4] The second manga series is tied in with the second season. [edit]Games Four video games were also made to tie in with the toy and anime franchises, three were for the Nintendo DS and one was for video game arcades in Japan. [edit]Jewelpet: Cute Magic Fantasy Jewelpet: Cute Magic Fantasy (ジュエルペット かわいい魔法のファンタジー Juerupetto: Kawaii Mahō no Fantasy?) is a Rhythmic Music Game for the Nintendo DS developed by MTO and published by Sega released on April 30, 2010. The game utilizes the Nintendo DS console in a horizontal layout and uses the DS Stylus to navigate through the game. Magic sessions were also utilized by the stylus as well, letting the player touch the flowers appearing on the screen to successfully synchronize with the music. Wi-Fi Connection is also available, allowing online gameplay with other players. [edit]Jewelpet: DS Magic Kirapi Kariin Jewelpet: DS Magic Kirapi Kariin (ジュエルペット 魔法のDSキラピカリーン☆ Juerupetto: Mahō no DS Kirapi Kariin?) is a Rhythmic Music Game for the Nintendo DS and the second of the Jewelpet DS games series developed by MTO and published by Sega released on December 17, 2009. It's the sequel to Jewel Pet: Cute Magic Fantasy and the game is based on the Jewelpet anime itself. The gameplay is like the first game but with major additions such as adding the microphone feature, character voices from the anime and VS Magic sessions. Interactions with your Jewelpet is introduced in this game. [edit]Jewelpet: The Glittering Magical Jewel Box Jewelpet: The Glittering Magical Jewel Box (ジュエルペット キラキラ魔法の宝石箱 Juerupetto: Kirakira Mahō no Hōseki-bako?) is a Puzzle game for the Arcades developed and published by Sega. Officially released in 2010, The game uses collectible cards that can be linked into the game and the main objective is to collect jewels to gain several bonuses. The gameplay is in the style of Columns, considering it as an arcade style spiritual sequel. [edit]Jewelpet: Let's play Together in the Room of Magic! Jewelpet: Let's play Together in the Room of Magic! (ジュエルペット 魔法のお部屋でいっしょにあそぼう! Juerupetto: Mahō no Heya de Isshoni Asobō!?) is a Life Simulation Game for the Nintendo DS and the third of the Jewelpet DS games developed by MTO and published by Sega, released on August 5, 2010. Unlike the past two games, the third one utilizes the Nintendo DS console in a vertical layout and is based on the Jewelpet Twinkle anime. It has a different gameplay style, which departs from the first two sequels and has a few improvements made in the gameplay such as improved interactions with your Jewelpet, accessories for the Jewelpet characters, mini-games and newer magic sessions.
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