The Bones animated music video was directed by Rie Matsumoto
Premiering last week was the latest Pokémon music video, set to the song Acacia by BUMP OF CHICKEN and directed by Rie Matsumoto (Kyousougiga) at anime studio BONES. Since its release on September 29, the video has amassed over 10 million views, not a Joltik sized amount!
English subtitles available on YouTube:
While the amount of views isn't record-breaking, it shows that when care and love is given to the Pokémon franchise, the fans will Lapras it up! Add in a sprinkle of talent and you'll have one hot Max Soup. How many hidden references to the franchise can you spot? Let us know down in the comments below!
Direction and storyboards for the music video were from Rie Matsumoto (Kyousougiga) with character designs and animation direction from Yuki Hayashi (My Hero Academia), at Bones. Producing the music video was Genki Kawamura (Your Name) and Masami Hatanaka (Shogakukan's Sho-Comi magazine editor-in-chief). The team behind 'Gotcha!' previously created the animated Lotte commercial, which also featured a song from BUMP OF CHICKEN.
Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram.