Hiroyuki Aoyama provides artwork for the team-up between the 2009 film and Meiji Yasuda Life Insurance
A promotional collaboration campaign is in full swing between the Meiji Yasuda Life Insurance Company and Summer Wars, a 2009 anime theatrical film with direction by Mamoru Hosoda and animation production by Madhouse that is celebrating its 10th anniversary, and the latest development in the team-up is the release of a new key visual illustrated by Summer Wars animation director Hiroyuki Aoyama.
The illustration (above) features a new character - an unnamed but enthusiastic young woman who works as a life planning advisor for Meiji Yasuda Life Insurance Company - as well as a tagline that translates to: "For the sake of my kindness, I will do my best." Summer Wars is all about family togetherness, and the Meiji Yasuda Life Insurance Company wishes to evoke that feeling through their business.
The next part of the collaboration is an animated TV commercial that will be released in Japan on June 28, 2019.
Official Summer Wars 10th Anniversary x Meiji Yasuda Life Insurance Company collaboration home page
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.