Ash Ketchum, known as Satoshi (サトシ, Satoshi?) in Japan, is a fictional character and the main protagonist from the Pokémon anime. There are also incarnations of him in a plethora of manga adaptations, of which include The Electric Tale of Pikachu, Pocket Monsters Zensho, and Ash & Pikachu. He is loosely based on Red, the protagonist of the games Pokémon Red and Blue. The family name "Ketchum" is a pun on the series' franchise's former tagline and slogan, "Gotta catch 'em all!"