Watch what happens to this image when you have flash disabled.
There is a little silliness going on with the official website for Houbunsha, the publisher of manga such as K-on!, Puella Magi Madoka Magica, Hidamari Sketch, and A-channel. If you view the official website with a fully featured browser, you get a perfectly normal page that looks like the screenshot below after the flash video has played through:
via Temple Knights
Screenshots ©Houbunsha ©kakifly, Houbunsha