Advance sales of the collaboration goods will begin at the Tokyu Hands stores next month
Toho and Sanrio announced today that a new collaboration campaign between the My Hero Academia TV anime series and the latter's popular character brands (Hello Kitty, My Melody, Kero Kero Keroppi, etc.) is currently planned. Sanrio released newly drawn pair visuals by its artists featuring nine characters from each franchise, such as Deku & Pochacco, All Might & Hello Kitty, and Ochako and My Melody.
Details about the campaign will be revealed on June 17. Meanwhile, advance sales of the collaboration goods using the visuals is set to begin at the Tokyu Hands stores across Japan next month.
Izuku Midoriya & Pochacco
Katsuki Bakugo & Bad Badtz-Maru
Ochako Uraraka & My Melody
Tenya Iida & Cinnamoroll
Shoto Todoroki & Tuxedo Sam
Tsuyu Asui & Kero Kero Keroppi
Eijiro Kirishima & We Are Dinosaurs
All Might & Hello Kitty
Shota Aizawa & Chococat
Source: Sanrio press release
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