WEBTOON's ever-expanding lineup of original properties have a new way to shine
Crunchyroll and digital comics publisher WEBTOON have announced a strategic partnership that aims to develop and co-produce original animated content. Projects will be based on WEBTOON's expansive catalog of properties, and both companies will team up to handle the distribution, licensing, and retail of each new series.
Here's what Crunchyroll General Manager Joanne Waage had to say about the partnership:
“We are extremely excited to be partnering with WEBTOON … WEBTOON has a tremendous catalogue of content and creators that resonate deeply with our audience and we can’t think of a better way to delight fans than by bringing these stories to life through animation.”
WEBTOON SVP of IP Development Taylor Grant commented on the announcement:
“There is tremendous crossover appeal with our audiences … and exceptional creative synergy on the types of stories we want to tell. We’re excited to partner with Crunchyroll to bring our globally appealing characters to audiences and consumers in new ways, as well as create new opportunities for our talented creators.”
Stay tuned for more information on the partnership and the co-productions that emerge from it!