Anime these days, to the masses in Japan is about how far you can undress an underage girl without it becoming illegal. It's about magical, wondrous girls with 'cute' powers fighting evil. In skimpy clothes, too.
Usually fuelled by a lackluster budget and sub-par VA's. Anime in recent years has taken a turn for the worst, and in turn, lost many of its western audience.
(Albeit, Most Western